Living on the east side of South Central, Los Angeles, Corey Hall, CEO and Founder of Rooted Society, grew up in one of the toughest neighborhoods in the United States. There, societal hopelessness seemed to be the norm- a generation locked in a vicious cycle of dejection and despondency, stuck in the lifestyle of what you see is what you get. What you see is the youth wearing self-afflicting designs, glorifying the toxic lifestyle of drugs, porn, weapons, and violence. In return, what you get is drugs, sex, and violence exploiting the lives of the young and old.
Rooted Society is a fashion-forward clothing brand, designed to address the issues impacting society. In a niche of its own, Rooted Society offer designs to help stimulate growth, boldness, and a positive outlook needed to overcome societal obstacles. By wearing Rooted Apparel you are joining an elite society that is Rooted to Purpose.
Screen printing “Rooted” on outerwear started out as a hobby, but due to its high quality fabrics, distinctive brand image, and the purpose behind the term ROOTED it manifested itself into a business.
The objective of Rooted Society is to encourage perseverance through the mantra etched into fabric of each clothing item
-R.O.O.T.E.D. (Reign Over Obstacles Throughout Each Day).